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New Zealand Hashtags for Instagram

Are you looking for some awesome New Zealand Hashtags for Instagram? You have come to the right place! 🙂

Hashtag Research is one of the keys to success on Instagram in 2019 (and was before!) – so picking the right hashtags will give you the best results. And with results, we mean likes and exposure!

We know that it has become much more difficult to be seen on Instagram these days. But I grew my own Instagram account (@fernwehsarah) to 35,000 followers within just 18 months – and I constantly get around 1,500 – 3,000 likes on EACH picture. (Even with the recent algorithm changes!) It’s still possible if you know how to! And hashtags do play an important role in being successful on Instagram!

If you want to read more about my personal story on Instagram, I also published a blog post about how I got 15,000 Instagram followers within 6 months.

And last but not least, I do edit all my pictures with my own Lightroom Presets for Instagram – they are optimized to give your pictures that perfect Instagram Look with just one click! And of course, they are available for the free mobile version of Lightroom too!


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New Zealand Hashtags for Instagram
New Zealand Hashtags for Instagram

The best New Zealand Hashtags for Instagram by size

New Zealand Nature near Omaru Falls
New Zealand is all about nature – so a lot of New Zealand Hashtags are as well!

If you have a smart hashtag strategy, then you will always target hashtags that are “the right size” for your account. This will give you great engagement on Instagram and help you to constantly hit the Explore page! 

Read: How to use Hashtags on Instagram

That’s why I split up and sorted these New Zealand hashtags list based on their size! Also, make sure to add some more generic travel hashtags to your posts too!

Related: Best travel hashtags for Instagram (500+ grouped hashtags)

New Zealand Hashtags below 20k

#exploringnewzealand
#newzealandwithme
#newzealandmustdo

New Zealand Hashtags from 20k to 50k

#wonderlustnewzealand
#nztourism
#mustdonz
#newzealandadventures
#newzealandroadtrip
#newzealandnature
#kiwipicsnz

New Zealand Hashtags from 50k to 100k

#beautifulnz
#explorenewzealand
#newzealandtravel
#discovernewzealand
#discovernz
#beautifulnewzealand
#visitnz
#newzealandbeauty
#nztrip
#newzealandpics
#thisisnz
#newzealandgram

New Zealand Hashtags from 100k to 250k

​#capturenz
#travelnewzealand
#gottalovenz
#newzealandtrip
#explorenz
#newzealandphotography
#newzealandlife
#visitnewzealand
#newzealandnatural
#lovenz
#nztravel
#earthpixnz
#gonz

New Zealand Hashtags from from 250k to 1M

#purenewzealand
#destinationnz
#newzealandguide
#newsealandfinds
#newzealandvacations
#ig_newzealand
#kiwipics
#purenz

The TOP Hashtags for New Zealand (Most popular) – over 1M

Let me just say it one more time: If you are not at least a huge celebrity or world-known blogger, these hashtags WILL NOT HELP YOU. But people keep searching for “the most popular” and “TOP” hashtags. 

Your best guess is to actually avoid these hashtags here!

#newzealand
#nz
#NZMustDo (but it’s the “official” New Zealand hashtag by the tourism account @purenewzealand)


Island-specific hashtags for New Zealand

Kuirau Park Rotorua Eerie Pic
The North Island of New Zealand is famous for its volcanic activity

As you (hopefully!) know, New Zealand consists of two main islands – the North Island and the South Island. And not surprisingly, there are specific New Zealand hashtags for both North and South Island!

North Island

  • #northisland (431k)
  • #northislandnz (82k)
  • #nznorthisland (15k)
  • #northislandnewzealand (5k)

South Island

  • #southisland (974k)
  • #southislandnz (279k)
  • #nzsouthisland (59k)
  • #southislandnewzealand (36k)

Regional New Zealand Hashtags

Hobbiton Movie Set Mata Mata New Zealand
Be sure to tag Waikato on a picture from Hobbiton and use their official hashtag

Depending on where you shot your Instagram pic, you can also use the hashtag of the region (New Zealand has 16 regions). Some regions are cities as well so I listed them under cities (e.g. Auckland and Wellington) 

Most regions also have an Instagram account themselves. It’s a good idea to tag the region on your picture as they might re-share it when tagged!

Sometimes the regions have created their own official hashtag (e.g., #thisismanawatu by @manawatu_nz). These hashtags are sometimes really small but the region might share your picture when you use their own hashtag!

Hawkes Bay (@hawkesbaynz)

  • #hawkesbay (212k)
  • hellohawkesbay (official, 1k)

Taranaki (@taranaki_nz)

  • #taranaki (179k)
  • #taranaki_nz (official, 5k)

Otago (@centralotagonz)

  • #otago (167k)
  • #centralotagonz (official, 18k)

Marlborough (@marlborough.nz)

  • #marlborough (161k)
  • #marlboroughNZ (official, 37k)

Bay of Plenty (@bayofplentynz)

  • #bayofplenty (144k)
  • bayofplentynz (official, 22k)

Waikato (@waikatonewzealand)

  • #waikato (140k)
  • #mightywaikato (official, 1k)

Southland (@southland.nz)

  • #southland (121k) or #mysouthland (20k)
  • #southlandnz (@southland.nz (22k)

Gisborne (former East Cape/East Coast) (no account)

  • #gisborne (94k)
  • #gisbornenz (9k)
  • #eastcape (26k)

West Coast (@westcoastnewzealand)

  • #westcoastnz (official, 55k)

Canterbury (no account)

  • #canterburynz (51k)

Manawatu-Wanganui (@manawatu_nz)

  • #manawatu (42k)
  • #thisismanawatu (official, 14k)
  • #wanganui (34k)

(Nelson) Tasman (@ilovenelsontasman):

  • #tasman (40k) (NOT: Tasmania – that’s Australia)
  • #nelsontasman (official, 17k)

Northland (@northlandnz)

  • #northlandnz (official, 25k)

Hashtags for bigger cities in New Zealand

Photo Spot in Auckland
Auckland has a few specific hashtags as well – and so do other cities in New Zealand

New Zealand has only a few bigger cities: Auckland, Wellington (the capital) and Christchurch. For most cities, the hashtag is pretty easy – it’s either the name of the city of something with an “nz” in the end. 

For the ease of use, I listed the New Zealand hashtags for the biggest cities as well anyway!

Auckland (@visitauckland)

  • #auckland (4,4M)
  • #aucklandcity (361k)
  • #aucklandnz (156k)
  • #visitauckland (pfficial, 117k)

Wellington (@wellingtonnz)

  • #wellington (2,3M)
  • #wellingtonnz (292k)
  • #sharemeWLZ (official, 82k)

Christchurch (@christchurchnz)

  • #christchurch (1,3M)
  • #christchurchnz (official, 155k)
  • #christchurchcity (11k)

Queenstown (@queenstownnz)

  • #queenstown (1,7M)
  • #queenstownnz (141k)
  • #queenstownlive (offical, 90k)
  • #visitqueenstown (5k)

Other cities in New Zealand:

  • #rotorua (488k)
  • #wanaka (439k)
  • #tauranga (344k)
  • #taupo (270k) or #lovetaupo (38k)
  • #napier (212k)
  • #kaikoura (145k)
  • #newplymouth (127k)
  • #dunedinnz (121k)
  • #glenorchy (95k)
  • #nelsonnz (68k)
  • #hamiltonnz (47k)
  • #palmerston (16k)
  • #tauranganz (11k)

Popular New Zealand hashtags for specific places or areas

Cathedral Cove Coromandel North Island New Zealand
Places like Cathedral Cove are really popular on Instagram!

And last but not least there are some New Zealand hashtags for specific places or areas – like #fjordland or #mtcook that have gained a considerable amount of likes and that you can use for your Instagram post!

  • #milfordsound (340k)
  • #mountmaunganui (205k)
  • #laketekapo (199k) or #tekapo (97k)
  • #mountcook (160k) or #mtcook (146k)
  • #bayofislands (141k)
  • #tongariro (118k) or #tongarironationalpark (47k)
  • #fjordland (104k) or #fjordlandnationalpark (54k)
  • #cathedralcove (102k)
  • #laketaupo (101k)
  • #mtmaunganui (97k)
  • #lakepukaki (77k)
  • #aoraki (70k)
  • #franzjosefglacier (64k)
  • #waiotapu (60k)
  • #abeltasmannationalpark (44k)
  • #coromandelpeninsula (38k)
  • #wanakatree (27k)

Too lazy to select your hashtags all the time? I got a solution for you….

Searching for the right hashtags each and every day can be really bothering. 

Luckily, if you are too lazy to do that, there’s a secret tool you can use! It’s called Tailwind and it was known originally for rocking everyone’s Pinterest Game.

And last year, Tailwind released Tailwind for Instagram – an Instagram scheduler with some really cool functions. One of these functions is their Hashtag Finder for Instagram and it really AWESOME!

I loved the tool so much that I wrote an entire blog post about it – including a video showing the hashtag finder in action!

Read: Why Tailwind for Instagram is the best scheduler – meet Hashtag Finder 2.0


I have way more hashtag lists for you!

Check out these hashtag lists for Instagram too – I have created all of them in order to help your posts get the attention they deserve!


How did you like this post?

How did you like this article? Let me know in the comments below!

We know that Instagram can be really challenging – and that’s why I created these articles for you! I want to help you to be more successful on Instagram – and I got plenty of tips for you!

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About Us

This post was written by Sarah, the author behind "Fernwehsarah - A guide to travel the world". Sarah is a German Travel Blogger and Instagram Influencer. She calls herself a "Travel-a-Holic" and shares travel advice and destination tips on her website as well as daily travel pictures on her Instagram profile. Her goal is to motivate people to travel more and be confident in their skills and bodies. Sarah has been to over 50 countries and worked with various brands from the travel, fashion and lifestyle industry.

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