Sarah
Are you looking for some spooky Halloween Hashtags for Instagram? You have come to the right place! 🙂
Hashtag Research is one of the keys to success on Instagram in 2019 (and was before!) – so picking the right hashtags will give you the best results. And with results we mean likes and exposure!
We know that it has become much more difficult to be seen on Instagram these days. But I grew my own Instagram account (@fernwehsarah) to 35,000 followers within just 18 months – and I constantly get around 1,500 – 3,000 likes on EACH picture. (Even with the recent algorithm changes!) It’s still possible if you know how to! And hashtags do play an important role in being successful on Instagram!
If you want to read more about my personal story on Instagram, I also published a blog post about how I got 15,000 Instagram followers within 6 months.
And last but not least, I do edit all my pictures with my own Lightroom Presets for Instagram – they are optimized to give your pictures that perfect Instagram Look with just one click! And of course, they are available for the free mobile version of Lightroom too!Fr
Table of Contents
Pin this for later!
What you need to know about Hashtags in 2019
There’s a few things you should know about how to use hashtags in 2019 to get the maximum exposure. It’s not that everything has changed in 2019 – but let me just quickly sum up the basic rules about using hashtags on Instagram:
You can use up to 30 hashtags
You can still use up to 30 hashtags and you should definitely use them!
I know that some people advise you to limit yourself to only a few hashtags. But it simply does not make any sense. Each hashtags has the potential to give you exposure and like if used right. And by using less hashtags, you will only limit your ability to be discovered!
Very big influencers do use less hashtags – but they do it because they don’t need that exposure anymore and because they can go for “the big ones” only. But if you still have less than 100k followers, then, for god’s sake, use your 30 hashtags! 🙂
If you don’t use all hashtags sometimes because you are too lazy to select them everyday, then you should have a look at Tailwind for Instagram and their awesome Hashtag Finder 2.0. (see a video of it in action in my review of the Hashtag Finder!)
It does NOT matter where you put the hashtags
Some people put the hashtags in the caption, some put them in the first comment. Long story short: it does not matter. Whether you put your hashtags into one or the other or both: as long as you use those 30 hashtags, both is fine!
Your “hashtag size” depends on your account size
You should use hashtags based on their “size” and on your account size. It’s a bit like fashion: if you are wearing the wrong size, it’s not gonna look good and people won’t like your outfit.
The more popular a hashtag is (the more posts it already has), the less likely are your chances of being seen in the “TOP” posts section. Even though this section is personalized (yes, not everyone is seeing the same TOP posts!) it is still a good indicator if your post performs well. And you want to reach that top posts!
So here’s my advice: Go for your usual account likes and check your favorite hashtags on how many likes the top posts there have. And then compare their likes with yours. This will give you an idea if you can “bid” for those positions with your account size.
As a rough estimate – go mainly for hashtag for the following size:
- <20k if your account gets less than 300 likes on average
- 20-50k if you have around 300-700 likes
- 50-100k if you get 700-1,300 likes
- 100-250k if you get 1,300-2,000 likes
- 250k-1M if you get 2,000-5,000 likes
- >1M if you have more than 5,000 likes
You can use hashtags “smaller than your size” and add a few “bigger” ones too – just try to keep the majority within your range and you are good to go!
You should not only use Halloween hashtags
Yes, you came here because you are looking for Halloween hashtags. But if you create a new Instagram post, you should also add a few other ones to maximize your exposure!
With every post, try adding some hashtags about:
- The location the pic was shot
- What you were doing
- The style / outfit you are wearing
- (Something about your caption)
- (Something about you and your account)
Especially with the location, try to be as specific as possible first, and then gradually add less specific ones! Look at this pic from me below:
I did add hashtags about the specific location (Galerie Lafayette) as well as the general ones (Paris hashtags), my outfit style (Pinup style) and the situation / caption (Instagram vs. Reality). I also added some general travel hashtags in both English and German as I am a travel blogger and share lots of travel content on Instagram.
How about some adding some Autumn hashtags to your Halloween post? And if you are wearing a costume, look for specific ones (e.g. #zombielook #witchesofinstagram,…). You see, there are plenty of options to go with your Halloween hashtags!
Don’t forget to tag accounts and locations
Last but not least, don’t forget the other tags that you can use – tag other accounts that feature pictures and make sure to tag the location (both as a geo tag as well as a “person tag” if they have an account).
You can tag one location and up to 20 accounts – use these too!
The best Halloween Hashtags for Instagram by size
As mentioned above, you should primarily target Halloween hashtags where you can really reach the top posts! That’s why I split up and sorted this Halloween hashtags list based on their size!
I usually split them by smaller groups, but Halloween is already a smaller niche, so there aren’t millions of Halloween hashtags that you could use. I always start with the biggest ones and then at the end of each box, you can find the smallest Halloween hashtags in that category!
Halloween Hashtags below 50k
Halloween Hashtags from 50k to 150k
Halloween Hashtags from 250k to 1M
The TOP Halloween Hashtags (Most popular) - over 1M
Let me just say it one more time: If you are not at least a huge celebrity or world-known blogger, these hashtags WILL NOT HELP YOU. But people keep searching for “the most popular” and “TOP” hashtags, that’s why I will show you the most popular Halloween hashtags on Instagram too!
My tip: your best guess is to actually avoid these hashtags here:
- #halloween (72M)
- #happyhalloween (11,6M)
- #spookyseason (6,5M)
- #trickortreat (5,2M)
Halloween Makeup Hashtags
Instagram is actually a great source of inspiration when you are looking for makeup ideas for Halloween! And they even have quite a lot of Halloween Makeup Tutorials in IGTV and in the feed videos now. So if you done an awesome Halloween makeup – make sure to use some for these Halloween Hashtags with makeup focus too!
Halloween Style / Costume Hashtags
If you are posting a picture of you in your Halloween costume – then, of course, you need to add some hashtags for that as well. And while you can use some more generic ones like #halloweenstyle – you should totally be a bit specific about your Halloween costume oder Halloween look as well!
Halloween Decoration Hashtags
What’s the first that comes to your mind when thinking about Halloween decorations? Be honest, it’s pumpkins! And pumpkins are Instagrammer’s favorite as well – so no wonder that so many Hashtags for Halloween decorations are focused on pumpkins!
Too lazy to select your hashtags all the time? I got a solution for you....
Searching for the right hashtags each and every day can be really bothering.
Luckily, if you are too lazy to do that, there’s a secret tool you can use! It’s called Tailwind and it was known originally for rocking everyone’s Pinterest Game.
And last year, Tailwind released “Tailwind for Instagram“ – an Instagram scheduler with some really cool functions. One of these functions is their Hashtag Finder for Instagram and it really AWESOME!
I loved the tool so much that I wrote an entire blog post about it – including a video showing the hashtag finder in action!
Read: Why Tailwind for Instagram is the best scheduler – meet Hashtag Finder 2.0
I have way more hashtag lists for you!
Check out these hashtag lists for Instagram too – I have created all of them in order to help your posts get the attention they deserve!
Interested in casual Halloween outfits?
When I was a kid, I loved to dress up for Halloween in various costumes. And I still do love a fair Halloween costume action. But sometimes I want to have that Halloween look without being “cheesy costumy”.
And that’s why I created an Amazon Ideas List with cute and casual Halloween outfit items. They are not cheesy and they are all very affordable.
If you are in Halloween mood already, you definitely need to check this list out!
How did you like this post?
How did you like this article? Let me know in the comments below!
And if you have not yet subscribed to our newsletter – how about doing this now?
We promise that we won’t spam you – but you will always be the first to know about our next destination guides or Lightroom and Instagram tips! Plus, you will get access to our exclusive and free member’s area! That’s where we share lots of invaluable additional content with you – like our hashtag list for Instagram!
